No nonsense, efficiency is business | Ruud Lubbers & Warner Philips | The Context of Sustainable Architecture

No nonsense, efficiency is business | Ruud Lubbers & Warner Philips | The Context of Sustainable Architecture

El pròxim dijous 29 de maig del 2014 a les 17h, al Roca Barcelona Gallery, es durà a terme la sessió «No nonsense, efficiency is business» que es tractarà d’una conversació entre els ponents Ruud Lubbers i Warner Philips.El próximo miércoles 29 de mayo del 2014 a las 17h, en el Roca Barcelona Gallery, se realizará la sesión «No nonsense, efficiency is business«que constará de una conversación entre los ponentes Ruud Lubbers y Warner Philips.

In spite of the fact that a crisis of resources is more evident with every passing day, economic growth is still being materialised and this means that, in the end, it is literally extracted from the Earth. However, prosperity in the Internet age can come with less material input than before, and nowadays we obtain, through efficiency and circular economy, more and better results.

Nevertheless, it is often the case that product efficiency, compactness and durability receive less reward than the constant substitution of objects that become obsolete. Can the business model of a LED light bulb company be profitable if the marvellous technology dream of an everlasting light bulb is achieved?

…an architect once said that ‘less is more’.

Per a més informació sobre el nostre seminari de The Context of Sustainable Architecture feu click aquí.

Es prega registre previ per cada conversació.

It is fairly evident that there will be no need for more new buildings in Europe for some years to come, not only because of the large existing stocks but also due to demographics. However, we can improve the quality and comfort of our cities by changing and transforming existing real estate. The city has come of age, no longer growing but maturing. It therefore needs maintenance and updating, but no further growth.

This new horizon requires a drastic redefinition of the role of the architect and of the whole construction sector. At the same time, the importance of architecture on a socio-cultural level will change, while this transformation will be absolutely necessary to re-legitimize our profession in an economic sense.

Para más información sobre nuestro seminario de The Context of Sustainable Architecture haz click aquí.

Se ruega registro previo por cada conversación.